In February 2017, PHI launched a 2-year public education campaign to identify 60 concrete solutions to the growing workforce shortage in home care. This publication summarizes the 60 ideas generated through the campaign, which sparked widespread interest from the long-term care field and extensive media coverage. It also received a 2018 Communicator Award for creative excellence.
Key Takeaways
In February 2017, PHI launched #60CaregiverIssues to help solve the workforce shortage in home care.
#60CaregiverIssues sparked widespread interest from the long-term care field and extensive media coverage.
#60CaregiverIssues received a 2018 Communicator Award for creative excellence.
Robert Espinoza oversees PHI's national policy, research, and communications division. He has been a national policy expert, communications strategist, and writer for 20 years.
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