PHI Receives 2018 Communicator Award for #60CaregiverIssues Campaign
The Academy for Interactive Visual Arts (AIVA) has awarded a 2018 Communicator Award to PHI for its #60CaregiverIssues campaign focused on the worsening caregiver shortage.
The Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals. The awards are overseen by AIVA, an organization made up of more than 600 members from across the visual arts, including representatives from Condé Nast, Disney, Starbucks, and Yahoo!, among others.
#60CaregiverIssues received an Award of Distinction in the “integrated campaign” category. According to AIVA, more than 6,000 entries were submitted for this year’s awards and approximately 20 percent received awards of distinction.
“We’re thrilled to see this recognition from the visual arts world—our intent was to inspire leaders through top-notch content, smart design, and evocative imagery. We believe the campaign has enlivened our sector to respond to a worsening crisis.” ~ Robert Espinoza, Vice President of Policy, PHI
PHI launched #60CaregiverIssues in February 2017 to raise awareness about the growing workforce shortage in home care—and identify 60 solutions over the course of two years.
Since its launch in February 2017, #60CaregiverIssues has released 40 issues and generated millions of online impressions. The content for this campaign has also been widely covered by media outlets such as The New York Times, Washington Post, CNN, and TIME, among others, as well as by various trade outlets in long-term care.
PHI’s Vice President of Policy Robert Espinoza designed the campaign’s strategy; RD Design leads the branding and graphic design; Mark Conlan produced the illustrations; and Esther Wang oversees the social media aspects.
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