Sign Up to Receive PHI Alerts


Register Now: The Essential Jobs, Essential Care Advocacy Skills Series

January 30, 2022

A recent surge in federal funding and the growing demand for direct care workers have magnified the urgency for states to improve direct care jobs.

As part of our Essential Jobs, Essential Care™ initiative, PHI is partnering with Michigan’s IMPART Alliance, the New Mexico Caregivers Coalition, and the North Carolina Coalition on Aging to co-host a series of virtual skill-building sessions for their coalition members to support them in effectively advocating for these essential jobs. Please join us!

Convening and Mobilizing a Strong Coalition

MARCH 8, 2022, 12-1:30pm EST

The Advocacy Institute

In this session, participants will explore the importance of working across regions and issue areas, and learn concrete strategies for building a strong coalition to advance direct care workforce issues. Register here.

Communicating the Value of Care Work

MARCH 15, 2022, 12-1:30 PM EST

FrameWorks Institute

In this session, participants will review findings from FrameWorks’ recent research on public mindsets about care work and learn how to apply the research insights to advocacy-related communications and storytelling. Register here.

Building the Relationships You Need to Win

MARCH 22, 2022, 12-1:30pm EST

The Advocacy Institute

In this session, participants will learn effective strategies for identifying and engaging with key leaders in their states who can help move the needle on direct care workforce policy reforms. Register here.

For more information, please contact PHI at

This project is made possible with generous funding from the W.K. Kellogg Foundation and The John A. Hartford Foundation.

Caring for the Future

Our new policy report takes an extensive look at today's direct care workforce—in five installments.

Workforce Data Center

From wages to employment statistics, find the latest data on the direct care workforce.